Exhibition Sections
The Shanghai Illustration & Pop Show is structured around three signature sections: 'Illustration as Art', focuses on the expression and value of illustration as an independent art form; 'Pop & Brand', explores the diverse commercial applications of illustration in cross-border trend industries; and 'Illustrators Avenue', brings together the creative achievements of independent illustrators, creating a platform for content creators and industry professionals to exchange ideas.
Illustration as Art
This section celebrates illustration as a standalone artistic medium, highlighting its conceptual, aesthetic, and collectible value. Exhibits will include original works, prints, fine art reproductions, collaborative editions and creative & art tools—presented in diverse formats that reflect illustration's unique role within the discourse of modern and contemporary art.
Pop & Brand
Focusing on illustration as a key vehicle for brand identity and lifestyle storytelling, this section explores its applications across pop toys, licensing, IP, fashion, beauty & fragrance, pet & home living and trend-driven consumer products. Through illustrative visual languages, brands are empowered to communicate distinct creative narratives and expand their cultural influence.
Illustrators Avenue
A dedicated showcase for independent illustrators from across the country, this section presents original works, creative merchandise, and culturally inspired products. More than just a display zone, Illustrators Avenue serves as a dynamic interface between artists and the industry—providing a key platform for publishers, brand managers, and creative agencies to discover and engage with emerging talent.
Exhibit Categories
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Illustrative Artworks: Original works, prints, fine art reproductions, collaborative editions, creative and art tools
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Pop & Brand: Pop toys, licensing, IP, fashion, lifestyle design, beauty & fragrance, pet & home living
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Creative Merchandise： Creative Merchandise
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Creative & Art Tools： Creative & Art Tools |
How to Exhibit
BolognaFiere China Ltd.
+86-21-54362850
+86-15601980736
sips@bolognafierechina.com
