Exhibition Sections
The Shanghai Illustration & Pop Show is structured around three signature sections: “Illustration as Art”, focuses on the expression and value of illustration as an independent art form; “Pop & Brand”, explores the diverse commercial applications of illustration in cross-border trend industries; and “Illustrators Avenue”, brings together the creative achievements of independent illustrators, creating a platform for content creators and industry professionals to exchange ideas.
Illustration as Art
This section celebrates illustration as a standalone artistic medium, highlighting its conceptual, aesthetic, and collectible value. Exhibits will include original pieces, fine art reproductions, illustration art collaborative & art merchandise that reflect illustration’s unique role within the discourse of modern and contemporary art.
Pop & Brand
Focusing on illustration as a key vehicle for brand identity and lifestyle storytelling, this section explores its applications across pop toys, licensing, fashionable and lifestyle products. Through illustrative visual languages, brands are empowered to communicate distinct creative narratives and expand their cultural influence.
Illustrators Avenue
A dedicated showcase for independent illustrators, this section presents illustration works, original IPs and creative merchandise. More than just a display zone, Illustrators Avenue serves as a dynamic interface between artists and the industry—providing a key platform for brand managers, publishers and creative agencies to discover and engage with emerging talent.
Exhibit Categories
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Illustrative Artworks: Original works, Reproductions, Art Collaborative, Art Merchandise
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Pop & Brand: Pop toys, Fashion & Design, Lifestyle
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Creative Merchandise： Merchandise, Stationery
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Creative Tools： Creative Tools |
How to Exhibit
BolognaFiere China Ltd.
+86-21-54362850
+86-15601980736
sips@bolognafierechina.com
