Centred around illustration, the Shanghai Illustration & Pop Show (SIPS) is an international fair dedicated to exploring the commercial potential of illustration across pop culture and consumer markets. Designed as a professional platform connecting creative content with market opportunities, SIPS brings together illustration resources from around the world and creating an efficient platform for business exchange and collaboration, SIPS helps strengthen industry connections, unlock new commercial opportunities and support the long-term, sustainable growth of the illustration industry.
SIPS 2027 is structured around three main sections, Illustration as Art, Pop & Brand and Illustrators Avenue. Illustration as Art focuses on illustration as an independent art form, highlighting its creative expression and artistic value. The section showcases original pieces, fine art reproductions, Illustration Art Collaborative & Art Merchandise. Pop & Brand explores the diverse commercial applications of illustration across the pop culture industry, spanning pop toys, licensing, IP collaborations, fashion and lifestyle products. Illustrators Avenue brings together independent illustrators with strong commercial potential, showcasing original artworks, creator-owned IPs and art merchandise.
Alongside the exhibition, SIPS presents a programme of Master Talks and One-on-one Portfolio Reviews, supporting illustrators' professional development. Featured Illustration Exhibitions present curated solo and group exhibitions showcasing the representative works of acclaimed illustrators from around the world.
