Pop & Brand places illustration within broader commercial and lifestyle contexts, exploring its crossover collaborations with fashion, automotive culture, pop toys, celebrity IPs, fragrances and lifestyle design. As a unique cultural symbol in the automotive industry, MINI collaborates with Shanghai-based illustrator Pinko Summer on the theme Always Open（想开就敞开）, expressing the unrestricted, bold, and playful personality and attitude embodied by MINI Cabrio, its convertible model. French resort wear brand VILEBREQUIN works with artist Fabrice Hyber to present a site-specific installation inspired by schools of swimming fish, while Zu&Pi and the classic IP Le Petit Prince unveil a special art collaboration. REEERO, a South Korean fashion accessory brand favored by celebrity stylists, appears alongside other international brands, showcasing the growing dialogue between brands, illustrations, and contemporary visual culture.
Chinese heritage brands such as Marie’s and Hero, Shanghai-based illustration and commercial visual brand LUSHANGHAI, and SATURNBIRD COFFEE also gather at SIPS. Art platforms like ART2GETHER and DRAGON HEART further build connections between artists and brands. Celebrity-led projects such as GOST, the fashion label founded by Lil Ghost Wang Linkai, and BIRD'S FRIENDS by Zhang Yuan will also be featured.
