Shanghai Illustration & Pop Show

Illustration as Art

This section celebrates illustration as a standalone artistic medium, highlighting its conceptual, aesthetic, and collectible value. Exhibits will include original works, prints, fine art reproductions, collaborative editions and creative tools—presented in diverse formats that reflect illustration’s unique role within the discourse of modern and contemporary art.

Pop & Brand

Focusing on illustration as a key vehicle for brand identity and lifestyle storytelling, this section explores its applications across pop toys, licensing, IP, fashion, beauty & fragrance, pet & home living and trend-driven consumer products. Through illustrative visual languages, brands are empowered to communicate distinct creative narratives and expand their cultural influence.

Illustrators Avenue

A dedicated showcase for independent illustrators from across the country, this section presents original works, creative merchandise, and culturally inspired products. More than just a display zone, Illustrators Avenue serves as a dynamic interface between artists and the industry—providing a key platform for publishers, brand managers, and creative agencies to discover and engage with emerging talent.

Curated jointly by SIPS and Mimaster Illustrazione, the Illustrators Survival Corner is a dedicated programme designed for illustrators seeking to enter or expand within the commercial illustration industry. A series of Masterclasses, One-on-one portfolio reviews, and immersive Workshops focus on brand collaboration, product design, IP licensing, and other key commercial applications. It serves as a practical, resource-rich platform for creators aiming to bridge art and industry.

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A curated exhibition spotlighting internationally celebrated masters. Through solo and group shows, the showcase offers a refined exploration of contemporary illustration as a standalone art form, while also including selected interdisciplinary works with academic and experimental value.

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